TradeDepot
Connecting informal retailers to global consumer brand manufacturers with embedded B2B credit
What it does
TradeDepot was founded in 2015 by Onyekachi Izukanne, Michael Ukpong, and Rushi Trivedi to digitize B2B retail supply chains across Africa. The platform connects global FMCG brands directly to micro-retail stores, offering inventory delivery and embedded merchant credit (ShopTopUp). It is recognized as a leader in digitizing informal retail distribution.
b2b-marketplace
Known for
- B2B FMCG retail supply platform
- ShopTopUp merchant credit & buy-now-pay-later
- Informal retail distribution tech
- Major global VC backing (IFC, Novastar)
Model & industry
Marketplace / Aggregator modelRetail & E-commerce
Funding history
$13.0M
Total raised
2
Rounds
Pre-Series B
Latest stage
2020
Latest year
| Date | Stage | Amount | Lead investor |
|---|---|---|---|
| 2020-07 | Pre-Series B | $10.0M | Partech |
| 2018-04 | Seed | $3.0M | Partech |
Source: Condia Funding Tracker
Products & subsidiaries
ShopTopUp · B2B Retail Ordering & BNPLTradeDepot Enterprise Hub · Manufacturer Supply Chain SaaS
Acquisitions
- Green Lion (2021). Ghanaian FMCG supply chain distribution platform.